A government ban on the sale of beef-on-the-bone, in late 1997, was very unpopular. The worry was “Mad Cow Disease” or variant Creutzfeldt-Jakob disease in humans, although the connection and risks seemed very low to many of us. I wrote a tongue-in-cheek press release for Z/Yen, which you can read by clicking here… …or, if … Continue reading Beef On The Bone Risk Compared With Christmas Risk, Z/Yen Public Relations Stunt, 5 December 1997