Beef On The Bone Risk Compared With Christmas Risk, Z/Yen Public Relations Stunt, 5 December 1997

A government ban on the sale of beef-on-the-bone, in late 1997, was very unpopular. The worry was “Mad Cow Disease” or variant Creutzfeldt-Jakob disease in humans, although the connection and risks seemed very low to many of us.

I wrote a tongue-in-cheek press release for Z/Yen, which you can read by clicking here…

…or, if by chance the Z/Yen archive goes awry before Ogblog does, I have scraped that piece to here.

In truth, it was written more as a personal rant and internal Z/Yen team joke for Christmas that year than anything that I thought might really generate press, but strangely the Daily Telegraph picked up on it, called me for a chat about it and then published this piece – extracted onto the then nascent Z/Yen web site here...

…or, if by chance the Z/Yen archive goes awry before Ogblog does, I have scraped that piece to here.

The beef-on-the-bone ban was lifted in time for Christmas (1999) – so never let it be said that I have no influence.

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