I don’t think this lyric was used. It relates to BSkyB as it was then (Sky now) introducing additional pricing for sports channels. Seems commonplace now, but at the time some folk thought the idea would never take off.
YOU’LL NEVER WATCH A GAME
(To the tune of “You’ll Never Walk Alone”)
VERSE 1
When you watch TV sport,
Keep your cheque book by,
The side of your scram-bling device.
At the end of the match,
Send your dosh to Sky,
And be grateful we’ve not raised the price.
VERSE 2
Pay on, through the nose,
Pay on, till it hurts,
This is B-Sky-B’s refrain:
CHORUS 1 (The Chorus have charity type collection boxes which they use as maracas)
Pay up,
Pay up,
We hope,
You’re not poor,
Or you’ll never watch a game,
You’ll never watch a game.
CHORUS 2 (Perhaps Chorus get off the stage and pretend to menace money from the audience)
Fork out,
Fork out,
Or we’ll cut,
Off you’re sport,
Then you’ll never watch again,
You’ll never watch again.
Below is a video of You’ll Never Walk Alone, sung by Gerry & The Pacemakers, with the lyrics on the screen.