Clean Business Cuisine, Released 30 June 2000
Michael Mainelli and I, (through Milet, our publisher and Tanya Aslan whom we assigned to the promotion task), organised an intensive promotion campaign around the book, starting with an opportunistic book signing in Yorkshire 5 July.
I had a long association with Mike Ward and The Actor’s Workshop (as it was then called), mostly through my song lyrics.
Mike had started writing plays by 2000. As coincidence would have it, the first of these; The Elland Affair, was due to launch around the same time as Clean Business Cuisine.
Further, I had written some extensive programme notes for The Elland Affair – click here or below:
Programme Notes For The Elland Affair by Mike Ward, I Wrote The Notes 9 May 2000
So, Mike and I hatched the plan that my first book signing would be on the night of the gala premier of The Elland Affair; 5 July 2000.
This would have been a grand plan, had advance copies the book arrived when expected; a couple of weeks before the big night. But of course…
…anyway, the publishers pulled out all the stops, had a box or two of the first batch of books diverted to me for Halifax purposes and I went off on a mini road trip, most of the details of which are lost in the physical diary scrawl and only limited use of e-mail back then.
I know I went via my alma mater, because this e-mail from Professor Lawrence survives:
Dear Tanya,
Thanks for diverting Ian to Keele – it was good to see him and hear about the book. He left me with copies for colleagues and this email is partly to let you know how to chase me up- this is better than the phone!
Take care,
Peter
Janie must have joined me by train to Halifax, as my diary scribble shows that I booked bed and breakfast for two at the Imperial Crown, Halifax, £95. (The price has barely changed in 18 years, I note, while writing in September 2018). We went on to The White Swan, Pickering afterwards – our first visit there – the following year we made our second visit there ahead of visiting Mike’s next production of his own work.
Anyway, I am pretty sure I met Janie at the hotel where I changed into my evening suit (Gala Evenings at The Actors’ Workshop were black tie affairs) and Janie changed into her glad rags.
Then off we set to get to the theatre early, for my first ever book signing and the show.
Mike Ward had kindly arranged a small stack of my books on a prominent table for me. I sat at the chair and a small queue of eager locals (is there no word for people from Halifax? Hartlepool folk are known as Monkey Hangers, for example), formed to procure and have their en primeur book signed.
I reached into my jacket pocket and discovered…a vacancy. I had no pen in my pocket.
I had turned up to my first ever book signing, without a pen.
Strangely, just to add to my embarrassment, finding a suitable pen for book signing at a place like the Actors’ Workshop was a non-trivial matter. Plenty of marker pens and thick felt tip pens to be found, but it took a while for someone to find a regular type of pen that would look right for book signing.
Still, once that initial (albeit existential problem in the matter of book signing) had been resolved, the rest of the evening passed very successfully. Not only the signing, but the play was well received and I seem to recall a most excellent meal at Mike and Lottie’s place late in the evening, once all of the theatrical excitement was over.