Tag: Z/Yen

I left BDO at the beginning of August with a view to most of the others joining at the start of October 1994. Michael was not permitted to join until early 1995. So for seven or eight weeks, I was technically on my own, setting up Z/Yen.

In Hitchhikers Guide To The Galaxy, there is a story about Golgafrinchans, a race of humanoid beings on another planet, who were the true ancestors of humanity. The Golgafrinchans divided their society into three distinct groups; thinkers, doers and middle-folk, the latter group of which were deemed useless and so were launched off into space, purportedly to be the advance party for a relocation of the entire society, but in reality to enable the thinkers and doers to stay put and thrive on their own planet.

Now I like to think of myself as part thinker, part doer, but there were times during that late summer when I wondered whether I has been launched as a Golgafrinchan-style advance party.

Not that I was entirely on my own. My diary shows an evening session with Michael on 9 August, which resulted in a massive “to do” list for establishing Z/Yen, “Z/Yen Notes”, available for inspection here.

In addition to the tasks on that list, I wrote an initial business plan, also available for inspection here. I also finished off several client assignments on an associate basis after leaving the old firm. My diary for those weeks looks ridiculous – it was a ludicrously busy time.

It was hard to get businesses started in those days. It was impossible to find premises without 12 months or more trading record, but how were we supposed to get a trading record without space. Thank you, Nick Pickering of Rochester Partnership for helping us with space for that early part of Z/Yen’s life.

It was a similar “Catch 22” with start-up business finance in those days. Michael, Elisabeth, Janie and I took Z/Yen’s initial business plan to the South of France late August – we had to pitch it to our prospective external investors at Eli Wallitt’s villa in Saint-Cézaire-sur-Siagne, near Grasse.

We all stayed in Nice at the Hotel Windsor. My financial records show that we ate one night at Le Farniente, which is still there 25 years later. We also ate at a place named Au Bistroquet which is harder to track down now.

I especially recall the convoy drive up to Saint-Cézaire; Michael and Janie had very different ideas on driving speeds on unfamiliar mountain roads in little hired cars from Avis; I expect it looked like a latter-day version of the car chase scenes in Monte Carlo or Bust!

That initial financing arrangement did not end at all well, but that debacle came later – part of Z/Yen’s Book of Exodus – whereas this promordyall chronique is Z/Yen’s book of Genesis.

I did still find time for writing some silly stuff. There was a leaving do for several people on 30 August at Corney and Barrow. In fact, I think, technically, that was my leaving do as well. I’d had an informal, smaller gathering of friends at the same venue on 12 August at my own expense, but I think the 30 August thing was laid on by the firm. I produced a handout for the evening, which I think went down well.

The Secret Diary Of Adrian Burn Aged 49 3/4, A Spoof Produced For A BDO Consulting Multiple Leaving Do, 30 August 1994

I do also recall around that time some farcical conversations with the Companies House people, who struggled to register our little group of companies because different departments, that didn’t speak with each other, dealt with holding companies and subsidiary companies. The holding companies got bounced because they didn’t have subsidiaries, while the subsidiaries got registered to (at the time) non-existent holding companies. Technically speaking, this might mean that Z/Yen has never has existed at all; an intriguing thought.

At several points, I thought the business wouldn’t be ready to start trading on 1 October 1994, but of course we were able to open our doors (or I should say one door, for one room in Gresham Street) that day.

My earliest diary note of the events that actually led to Z/Yen are in the week of 28 March 1994, which has a 9:30 call with Michael Mainelli that day and the evening of 30 March booked out “MRM” (that’s Michael) for a Park Inn Chinese meal, at my place, organised at short notice.

It was on 28 March that the rumour broke in the press that Arthur Andersen was in the process of taking over our firm, BDO Binder Hamlyn. Our part of the firm at that time was known as BDO Consulting. 

My memory records a couple of “two bottles of wine” evenings with Michael, but actually I don’t think 30 March was one of those. I think the first “two bottles” evening was a couple of weeks later, after a consultancy team meeting at which it became clear that the so-called “merger” was going ahead and that the consultancy was going with it.

I’m pretty sure that we ate and drank in a place along Craven Road, near to Michael’s place. Spanish, I think, but possibly Italian – I think now Il Gusto.

The date of the “two bottles of Rioja” evening during which the name Z/Yen emerged is lost in the mists of time, but I am guessing late spring and I specifically recall the name emerging towards the end of another Park Inn Chinese meal at my flat. By that time we had colleagues Stuart Otter, Steve Taylor and Kate Carty lined up to join the new venture, together with the elusive John Thompson, who had been a client of Michael’s. No-one was entirely comfortable with the name Z/Yen, but when we challenged everyone (including ourselves) to suggest something better, answer there came none.

So Z/Yen it was.