Þe Chronique Of Primordyall Z/Yen: Þe Third Part: Windes Blast & Weder, Autumn 1994

Having planned to flee BDO Binder Hamlyn and its management consultancy when it was announced that Arthur Andersen would be taking it over…

…and then having fled and started establishing Z/Yen…

… there were times when I thought the business wouldn’t be ready to start trading on 1 October 1994. But of course we were able to open our sole door, to our sole room in Garrard House, 31-45 Gresham Street, on that prescribed day. No death in a ditch for me.

Click and look at the images for that address and you will see a grand City building, opposite Wax Chandler’s Hall, which at the time of writing has been home to Schroders plc for decades.

In the autumn of 1994, though, it was an old 1930’s building, in a state of some distress, which was about to be emptied for the purposes of a massive makeover for Schroders.

Nice address.

Mercifully, no pictures seem to survive on-line of the old Garrard House, nor of the single, pokey room that was, for about nine months, in 1994/1995, Z/Yen. Here and below is a link to a wonderful blog piece about the history of Gresham Street with some good photos which, again mercifully, miss out the 1930s to 1990s Garrard House:

There were just five of us on the payroll that first autumn; Kate Carty, me, Stuart Otter, Steve Taylor and John Thompson. Michael Mainelli was with us, in spirit and informally, but technically Michael was unable to join the firm until February 1995.

Kate Carty got something akin to cabin fever in those early months, as so few of us went nigh nor by the place. Yet somehow Kate and Steve got it together during that early period of Z/Yen’s life, such that our tiny business of just six people; the other four of whom were attached, managed to yield an office romance and then marriage which, like Z/Yen, has endured to this day (as I write 25 years later).

Kate (standing) with Elisabeth and Michael
Steve

One abiding memory from that room is the day in early December when we needed to splurge on getting our first year’s Christmas cards out. We thought this to be a very important marketing campaign…

…in truth the Christmas cards was our only marketing campaign for the first year or so of our existence.

A rare occasion when several of us were in the room at the same time; me, Kate and John Thompson.

In the early days of a business, everyone needs to muck in for all tasks, including stuffing envelopes and labelling up Christmas cards…

…but John Thompson seemed a little reluctant for such menial tasks.

I said:

I must be the highest paid envelope-stuffer in the City right now.

John, a competitive fellow who was being paid considerably more than me at that time, immediately jumped up and exclaimed,

No, I am the highest paid envelope-stuffer in the City.

I was delighted to let JT win that debate.

Þe Chronique Of Primordyall Z/Yen: Þe Second Part: Mirie It Is While Sumer Ilast, Summer 1994

I left BDO at the beginning of August with a view to most of the others joining at the start of October 1994. Michael was not permitted to join until early 1995. So for seven or eight weeks, I was technically on my own, setting up Z/Yen.

In Hitchhikers Guide To The Galaxy, there is a story about Golgafrinchans, a race of humanoid beings on another planet, who were the true ancestors of humanity. The Golgafrinchans divided their society into three distinct groups; thinkers, doers and middle-folk, the latter group of which were deemed useless and so were launched off into space, purportedly to be the advance party for a relocation of the entire society, but in reality to enable the thinkers and doers to stay put and thrive on their own planet.

Now I like to think of myself as part thinker, part doer, but there were times during that late summer when I wondered whether I has been launched as a Golgafrinchan-style advance party.

Not that I was entirely on my own. My diary shows an evening session with Michael on 9 August, which resulted in a massive “to do” list for establishing Z/Yen, “Z/Yen Notes”, available for inspection here.

In addition to the tasks on that list, I wrote an initial business plan, also available for inspection here. I also finished off several client assignments on an associate basis after leaving the old firm. My diary for those weeks looks ridiculous – it was a ludicrously busy time.

Example of a ludicrously busy week

It was hard to get businesses started in those days. It was impossible to find premises without 12 months or more trading record, but how were we supposed to get a trading record without space. Thank you, Nick Pickering of Rochester Partnership for helping us with space for that early part of Z/Yen’s life.

It was a similar “Catch 22” with start-up business finance in those days. Michael, Elisabeth, Janie and I took Z/Yen’s initial business plan to the South of France late August – we had to pitch it to our prospective external investors at Eli Wallitt’s villa in Saint-Cézaire-sur-Siagne, near Grasse.

Grasse rooftops

We all stayed in Nice at the Hotel Windsor. My financial records show that we ate one night at Le Farniente, which is still there 25 years later. We also ate at a place named Au Bistroquet which is harder to track down now.

I especially recall the convoy drive up to Saint-Cézaire; Michael and Janie had very different ideas on driving speeds on unfamiliar mountain roads in little hired cars from Avis; I expect it looked like a latter-day version of the car chase scenes in Monte Carlo or Bust!

OK, in truth these photos are of my parents’ visit to that same Provence-Alpes-Côte d’Azur part, in 1958.

That initial financing arrangement did not end at all well, but that debacle came later – part of Z/Yen’s Book of Exodus – whereas this promordyall chronique is Z/Yen’s book of Genesis.

I did still find time for writing some silly stuff. There was a leaving do for several people on 30 August at Corney and Barrow. In fact, I think, technically, that was my leaving do as well. I’d had an informal, smaller gathering of friends at the same venue on 12 August at my own expense, but I think the 30 August thing was laid on by the firm. I produced a handout for the evening, which I think went down well.

I do also recall around that time some farcical conversations with the Companies House people, who struggled to register our little group of companies because different departments, that didn’t speak with each other, dealt with holding companies and subsidiary companies. The holding companies got bounced because they didn’t have subsidiaries, while the subsidiaries got registered to (at the time) non-existent holding companies. Technically speaking, this might mean that Z/Yen has never has existed at all; an intriguing thought.

Mark Lewis was a Welsh gentleman at Companies House, not my old friend Mark Lewis, latterly a famous media lawyer.
Another typical, ludicrous example of my activities in a single week

At several points, I thought the business wouldn’t be ready to start trading on 1 October 1994, but of course we were able to open our doors (or I should say one door, for one room in Gresham Street) that day.

Þe Chronique Of Primordyall Z/Yen: Þe First Part – Sumer Is Icomen In, Spring 1994

At Binder Hamlyn (BDO Consulting), 20 Old Bailey

My earliest diary note of the events that actually led to Z/Yen are in the week of 28 March 1994, which has a 9:30 call with Michael Mainelli that day and the evening of 30 March booked out “MRM” (that’s Michael) for a Park Inn Chinese meal, at my place, organised at short notice.

It was on 28 March that the rumour broke in the press that Arthur Andersen was in the process of taking over our firm, BDO Binder Hamlyn. Our part of the firm at that time was known as BDO Consulting. 

My memory records a couple of “two bottles of wine” evenings with Michael, but actually I don’t think 30 March was one of those. I think the first “two bottles” evening was a couple of weeks later, after a consultancy team meeting at which it became clear that the so-called “merger” was going ahead and that the consultancy was going with it.

I’m pretty sure that we ate and drank in a place along Craven Road, near to Michael’s place. Spanish, I think, but possibly Italian – I think now Il Gusto.

The date of the “two bottles of Rioja” evening during which the name Z/Yen emerged is lost in the mists of time, but I am guessing late spring and I specifically recall the name emerging towards the end of another Park Inn Chinese meal at my flat. By that time we had colleagues Stuart Otter, Steve Taylor and Kate Carty lined up to join the new venture, together with the elusive John Thompson, who had been a client of Michael’s. No-one was entirely comfortable with the name Z/Yen, but when we challenged everyone (including ourselves) to suggest something better, answer there came none.

So Z/Yen it was.